Tag Archives: Sales management

The Myth of Multi-tasking

An important character trait in many recruitment adds for sales people is to be able to handle “many balls in the air simultaneously”. I think this is a harmful perspective on a salesman since the only way to handle this many balls (read tasks) simultaneously is to throw the balls as far away from you as possible in order to do some real work before catching the next ball. I claim that no one can do anything effective while multi-tasking (no not even women).

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