Tag Archives: ROI

Your employees are NOT your most important resource

Many companies proudly state that “Our employees are our most important resource” but I would like to see the customers as an more important resource beacuse without customers it does not matter how great employees you have, you will not have a successful business. This may be ok for charity work though… I regard a customer as a resource because it is something you have at least some control of, can invest in and develop and if you do not take care of it properly this resource will diminish or fade away.

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Who are your most important customers?

Probably some Swede will state that “all customers are of equal importance” since this is a traditional Swedish mindset. I say this is rubbish! Of course not all customers are of equal importance to your business, the business environment is far too complex for that to be true. It is critical for your business success that you strive to focus your limited resources where it will be most likely to provide the greatest return on investment (ROI). Read more »