Tag Archives: KAM

Who are your most important customers?

Probably some Swede will state that “all customers are of equal importance” since this is a traditional Swedish mindset. I say this is rubbish! Of course not all customers are of equal importance to your business, the business environment is far too complex for that to be true. It is critical for your business success that you strive to focus your limited resources where it will be most likely to provide the greatest return on investment (ROI). Read more »