Tag Archives: Customer

Your employees are NOT your most important resource

Many companies proudly state that “Our employees are our most important resource” but I would like to see the customers as an more important resource beacuse without customers it does not matter how great employees you have, you will not have a successful business. This may be ok for charity work though… I regard a customer as a resource because it is something you have at least some control of, can invest in and develop and if you do not take care of it properly this resource will diminish or fade away.

Read more »

Value based fees – fantasy or future?

Let’s say that you can provide a service to a customer that will save him $1.000.000  per year. What price would be reasonable for this kind of service? $50.000, $250.000 or maybe $500.000? What if your investment for providing this service only cost you about $5000 or let’s say 2 weeks of work. 2 weeks work translates to an hourly rate between $625 – $6250. This is a situation a consultant can come across quite frequently with a traditional hourly based business model. You could think that a price of $6250 per hour is way too high but should we not solve our customers problems as fast as possible? Read more »

Who are your most important customers?

Probably some Swede will state that “all customers are of equal importance” since this is a traditional Swedish mindset. I say this is rubbish! Of course not all customers are of equal importance to your business, the business environment is far too complex for that to be true. It is critical for your business success that you strive to focus your limited resources where it will be most likely to provide the greatest return on investment (ROI). Read more »