Category Archives: Marketing

Social media: Business opportunity or playground?

Is your company actively involved in the online communities via social media or have you decided to stand outside? Well the second alternative is not really possible since your company already is present in Facebook comments and tweets whether you like it or not. So, the question should be revised to “is your company actively involved or do you leave the control of your company’s brand on the web to the community?” Read more »

Make compelling presentations

Presentation and communication skills are essential for all sales people and leaders. If you can not get your message across appropriately there is a risk people do not understand, or worse, not buying in to your ideas. Yet so many people ignore the value of professional presentations and settle for mediocre ones. Many people are looking down on PowerPoint presentation with comments as “The best sleeping pill” and “Death by PowerPoint” but I think it is too easy blaming a tool when the real problem is the operator.
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Your employees are NOT your most important resource

Many companies proudly state that “Our employees are our most important resource” but I would like to see the customers as an more important resource beacuse without customers it does not matter how great employees you have, you will not have a successful business. This may be ok for charity work though… I regard a customer as a resource because it is something you have at least some control of, can invest in and develop and if you do not take care of it properly this resource will diminish or fade away.

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Find your competative edge

If the perceived value of two products are the same, price will conquer. Imaging you are looking to buy a melon in the grocery store. You find two melons that look exactly the same but one of them cost 4$ and second one cost 5$. You investigate them a bit further and notice that the first melon is from Brazil and the other from Argentina. If you perceive them to have equal value to you, you will buy the cheaper melon. On the other hand you could choose e.g. Swedish pork over Danish pork even if the Swedish pork is 20% more expensive if you perceive its value e.g. the taste and quality is superior. This is where marketing comes into play. Read more »