Category Archives: Strategy

Find your competative edge

If the perceived value of two products are the same, price will conquer. Imaging you are looking to buy a melon in the grocery store. You find two melons that look exactly the same but one of them cost 4$ and second one cost 5$. You investigate them a bit further and notice that the first melon is from Brazil and the other from Argentina. If you perceive them to have equal value to you, you will buy the cheaper melon. On the other hand you could choose e.g. Swedish pork over Danish pork even if the Swedish pork is 20% more expensive if you perceive its value e.g. the taste and quality is superior. This is where marketing comes into play. Read more »

Set goals and reach further

Someone said that “If you do not know where you are going, you are never lost” but I would rather say “If you do not know where you are going, the chance of ending up where you really want to be is slim.” People tend to discuss goals around new years eve but unfortunately most of them do not evolve to anything else than just a small talk. It is a shame that so many people have not realized the power of goals and sees it as something painful and unnecessary when they really should see it as something inspiring and powerful. Read more »